Forum Handel 4.0: Erfolgsfaktoren im Onlinehandel für den stationären Handel (16.10.2023)

Konsumenten werden immer anspruchsvoller und hybrider und es wird immer schwieriger, Kunden nachhaltig zu binden.
Schnelligkeit, Bequemlichkeit und Kosteneinsparungen zählen aus Kundensicht zu den wichtigsten Vorteilen des Shoppings.

Wenn Sie diese Zielgruppe in Zukunft erreichen möchten, müssen Sie zwangsweise online und stationär vertreten sein. Doch wie gelingt die Kombination erfolgreich?

Darüber diskutierten am 16. Oktober 2023 Experten aus Politik, Wissenschaft und Gesellschaft in der Retail Garage im The Playce in Berlin.

Agenda:

18.30 Begrüßung
Olaf Roik, HDE

18.35 10 Steps im Online-Handel
Frank Rehme, Mittelstand-Digital Zentrum Handel

18.50 Marktplätze – eine Chance für den stationären Einzelhandel
Andreas Häntsch, eBay

19.05 So zahlt gute Logistik auf Kundenzufriedenheit ein
Thomas Kempkes, DHL

19.20 Paneldiskussion: Erfolgsfaktoren im Onlinehandel für den stationären Handel
mit den Vortragenden und Oliver Prothmann, BVOH

20.05 Networking
Moderation: Marilyn Repp, Mittelstand-Digital Zentrum Handel

Die Veranstaltungsreihe Forum Handel 4.0 bietet Impulse aus Politik und Praxis sowie anschließende Diskussion mit führenden Experten aus Politik, Handel, Wissenschaft und Gesellschaft.

 Impressionen der Veranstaltung:

Kurzlink Forum Handel 4.0 – Handelsverband Deutschland (HDE)

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